FCCPC Reopens Sahad Stores in Abuja Following Pricing Controversy

Sealed Shop in Abuja

In a surprising turn of events, the Federal Competition and Consumer Protection Commission (FCCPC) has announced the reopening of Sahad Stores, a popular supermarket located in the Garki area of Abuja, just 24 hours after sealing the store for deceptive pricing practices.

The supermarket was initially sealed by an enforcement team on Friday for engaging in practices of “misleading pricing and lack of transparency in pricing.” The investigation conducted by the FCCPC revealed that Sahad Stores displayed lower prices on shelves but applied higher prices during checkout, leaving customers feeling misled and unfairly treated.

The commission’s probe extended to all branches of Sahad Stores in Abuja, aimed at comprehensively understanding the issues at hand and ensuring corrective measures were enforced across the entire chain.

In an official statement, Adamu Ahmed Abdullahi, the acting executive vice chairman of the FCCPC, disclosed that Sahad Stores had committed to implementing transparent pricing practices following a mutual understanding and commitment between the store and the commission.

“On February 16, 2024, FCCPC operatives visited Sahad Stores and confirmed through random checks that the deceptive practice did not only continue, but cashiers also charged prices at their discretion, leaving unsuspecting customers vulnerable to unfair pricing. Exercising its authority under Section 18(f), the Commission temporarily sealed the premises. However, following a mutual understanding and commitment from Sahad Stores to implement transparent pricing practices, the FCCPC reopened the store on February 16, 2024, at about 7 p.m. Businesses are expected to display transparent pricing information to empower consumers to make informed purchasing decisions, especially during challenging economic times,” the statement reads.

The closure of Sahad Stores came amid reports of customer extortion and lack of pricing transparency. The FCCPC, led by Dr. Adamu Abdullahi, had sealed off the supermarket’s head office in Abuja on February 16, citing the obnoxious practice as a violation of consumer rights under the FCCP Act.

Dr. Abdullahi emphasized the gravity of the situation, stating, “What we have found out that they are doing is misleading pricing and lack of transparency in their pricing which is against section 155 (3) of the FCCPAct. It is an obnoxious practice and amounts to a violation of rights under the FCCPA.”

Despite the initial non-compliance from Sahad Stores, the FCCPC’s intervention has paved the way for a renewed commitment to fair and transparent pricing practices, providing relief to consumers and reinforcing regulatory oversight in consumer protection.

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